Isle of Wight Festival
Carling | Green Screen | Isle of Wight, Summer 2011 | 3 days
The Isle of Wight music festival is one of the biggest and best music festivals on the UK calendar. Carling built ‘The Local’ which was a pub at the festival and came to us to create an interactive entertainment experience.
The Fantasy Approach
We went with the Rock ‘n’ Roll theme and used our green screen system to place all those we photographed on stage at the festival, looking as if they were performing to an adoring crowd! We provided participants with a selection of relevant props to give the image that something extra.
The finished images were printed and placed into plastic wallets with branded reverse sleeve advertising and branded lanyards, making sure that Carling got as much exposure as possible.
More than 1,500 prints were handed out over the course of the event and all images were uploaded to the Carling Facebook page.
What The Client Said
Amazing, the definition of experiential! It was so good we booked them for the V Festivals too!